8 Steps to More Effectively Share a Message Step 2: Create an Infographic
Once you have created your outline, it is simple to design an infographic. This is a, well, graphic that basically has your outline on it.
I use Canva
to design my infographic. They have many free designs from which to choose, including designs for infographics. The great thing about Canva is you can choose a template for the specific use & it is the right size for that format. For example, if you need a new header for your Facebook page, they have a template for that as well as a Twitter header, etc. You don’t have to guess what the correct size is for your need.
Design Graphics at One Time
I try to design various graphics at the same time so they all match. Yes, I know how OCD that sounds. Guilty! This, however, enables me to brand each series I create. You notice the infographic & the blog graphic have the same colors & line design. Ta-da! I am also able to design a graphic for Facebook, Twitter, Linkedin, & more. All the same design that has been plugged into a new template.
Creating the Infographic
The infographic is basically my outline. I make sure it has enough information so anyone that only sees this one part of the process is able to apply the lessons offered in the infographic. I ALWAYS make sure each step of this message sharing process not only supports & builds on all the other steps but is able to stand alone & help my audience, even in a limited way. An infographic doesn’t offer a whole lot of information but I make certain that small paragraph is powerful. And hopefully causes the reader to want to learn more.
So why bother with an infographic? First, you can use it as a teaser for your upcoming series. Share it on social media the week before your series begins. I also share it on Pinterest with a teaser before the series begins & then again with a link to my blog once the series has started. I pot it on my blog to let subscribers & potential subscribers know this series is coming. I send it to my mailing list. And on & on.
You can also have your infographic printed as a rack card that you place on your product table when you have a speaking engagement. Rack cards give your audience a free takeaway that invites them to visit your blog for more information.As you can see, infographics play an important role in the process of effectively sharing your message & are well worth the time to design.