8 Steps to More Effectively Share a Message Step 3: Develop a Blog Series
Is the Subject Expandable?
Once I create an infographic, I like to create individual blog posts for each step. This enables those that want to get more information on the topic. It also enables ME to determine if I have enough material to write a book. If I can’t do a decent blog series, then I’ll never be able to come up with enough info to write a book.
A Path to Podcasts & Videos
The blog series also helps you begin the process of creating podcast & video material. I simply take the info from a blog post or series, add to it where necessary & go into production. Depending on the length of each post, I might do either one long program or break it down into smaller pieces just like the blog series. I learned early on to keep audio & video short to give my busy audience the opportunity to listen & watch. I can always put the segments together & make one long program. More on this later!
Design Graphics for Blog & Social Media
At this time, I also create the graphics I need for the blog series. You can see an example at the top of the page. In Canva, I design the first piece & then make copies for each additional post. This is also when I design graphics for social media. I want to share the blog posts in as many places as possible. Designing graphics for Twitter, Facebook & more gives my series a consistent look across the board. Canva offers templates for various platforms so this is easy to do.
Determine the Best Time to Post
I prefer to share the posts from a series M-F. This gives readers time to catch up on the weekend if necessary. I have also found that I have the most readers during the week for this type of post.
Developing a blog series from the steps on an infographic is a great way to expand on a good topic & discover other ways you can use the information across platforms & formats.