8 Steps to Effectively Share a Message Step #7: Develop a Keynote/Workshop
At this point, you have been working on this topic for quite awhile. You’ve shared it on your blog, written a booklet, done podcasts & more. Now it’s time to share it with a live audience.
Whether you speak to your audience in person or on the internet with a webinar, you need to be certain your message is ready to share. You can always go back & edit everything you have done up to this point. You can’t edit what you said during a live presentation once that presentation is over. You CAN record each presentation, FORCE yourself to listen to it & discover ways to improve either the material or presentation of that material.
Never Rush It
I know it’s easy to jump into doing a live presentation right away. We all over the thought of adoring fans hanging on our every word. This ego boost is what gets most people over their fear of public speaking. You must, however, wait until your message is finely tuned before you share it with a live audience.
Keynote or Workshop
How do you know whether your message should be a keynote or a workshop? I always look at keynotes as being inspirational. They may encourage you to take action, may even offer you steps to help you TAKE that action. During a keynote, people tend to listen more than write. During a workshop, people take notes. A workshop is a how-to session, teaching people ways to take specific action in a step-by-step presentation. You can use the same material for both.
The keynote needs to be a trimmed down version of your material. It should encourage your audience to begin the process outlined in your material. It should offer people enough information that they might put your advice to work, even if on a limited basis. For those wanting more information, your keynote should encourage them to purchase your book without sounding like an infomercial. In other words, leave them wanting more!
Your workshop should also leave them wanting more. While it is more detailed than a keynote, you don’t need to share EVERYTHING that’s in your book. Find helpful ways to point out the additional information that can be found on your blog, podcast & books.
It All Prepares You for This!
Speaking to a live audience enables you to connect more directly with your market. You must however be prepared personally & with your material before you step in front of the microphone! Every other step before this prepares you AND your message to do the job well!