Once you have created your outline, it is simple to design an infographic. This is a, well, graphic that basically has your outline on it.
I use Canva to design my infographic. They have many free designs from which to choose, including designs for infographics. The great thing about Canva is you can choose a template for the specific use & it is the right size for that format. For example, if you need a new header for your Facebook page, they have a template for that as well as a Twitter header, etc. You don’t have to guess what the correct size is for your need.
Design Graphics at One Time
I try to design various graphics at the same time so they all match. Yes, I know how OCD that sounds. Guilty! This, however, enables me to brand each series I create. You notice the infographic & the blog graphic have the same colors & line design. Ta-da! I am also able to design a graphic for Facebook, Twitter, Linkedin, & more. All the same design that has been plugged into a new template.
Creating the Infographic
The infographic is basically my outline. I make sure it has enough information so anyone that only sees this one part of the process is able to apply the lessons offered in the infographic. I ALWAYS make sure each step of this message sharing process not only supports & builds on all the other steps but is able to stand alone & help my audience, even in a limited way. An infographic doesn’t offer a whole lot of information but I make certain that small paragraph is powerful. And hopefully causes the reader to want to learn more.
So why bother with an infographic? First, you can use it as a teaser for your upcoming series. Share it on social media the week before your series begins. I also share it on Pinterest with a teaser before the series begins & then again with a link to my blog once the series has started. I pot it on my blog to let subscribers & potential subscribers know this series is coming. I send it to my mailing list. And on & on.
You can also have your infographic printed as a rack card that you place on your product table when you have a speaking engagement. Rack cards give your audience a free takeaway that invites them to visit your blog for more information.As you can see, infographics play an important role in the process of effectively sharing your message & are well worth the time to design.
I could hear you groan, you know! Outlines seem tedious. Perhaps you never had to learn about outlines in English class. They were a pain! Breaking things down into smaller & smaller pieces with very specific tags to identify their place in the outline. It was painful & confusing.
Not Your English Class Outline
This is not that type of outline. When I began as a speaker & author, I studied under Florence Littauer. We were taught that outlines help us formulate the message in a logical order. How many times have you listened to a speaker that motivated & inspired you yet later, you were unable to share anything they said in their presentation? The speech might have been very well written but if it wasn’t created in a systematic format, your brain is unable to retain the information.
Is There Enough for a Series?
When I come up with a great topic, like this one, the first thing I do is create an outline. This enables me to see if I am able to develop a message from the idea. If I can’t flesh it out into a simple outline, then I know I only have an informational graphic to share on Instagram.
It’s Easier than It Sounds
You want an outline that makes it easy for your readers or listeners to remember your material & easy for you to share it across multiple formats. An outline makes it easy for me to first create an infographic & then break it down into a blog series.Your outline is easy to create. Pick a word that represents your message & make an acrostic. For example, TALK: Teach, Act, Listen,Keep. Or you might you words that rhyme: Make, Take, Wake. You can use an analogy. To share my Simple Joy message, I created a message using a tree through the seasons. It takes some effort at first but it becomes very easy, very quickly.
Well Worth the Effort
Take the time to develop an outline & you have the foundation for a message that can go from infographic to book!
You come up with a great idea for a topic. You believe it can help many people. The question is, how do you make certain the people that can benefit from your topic have an opportunity to see it? I believe the most effective way is to share your topic across a variety of media. Sure, you say, that sounds great but WHO HAS THE TIME?Sharing your great idea through a variety of formats doesn’t have to be time consuming or expensive. By following a systematic process, you are able to easily adapt your topic over time without spend much money or even any money at all.
In this series, I show you how to take a simple idea & over time, evolve & adapt it for your audience. The great part about this process is, you can have a message on one step while working on another message on a different step. This allows you to have more than one project going at once without losing your mind!Now more than ever, people are looking for practical guidance & hope. Rather than wasting time thinking about it or struggling to perfect it, you need to follow Nike’s advice & JUST DO IT! You may be amazed how much your can accomplish in very little time.